4102-demo

Benefits

Plain text

link text

{State client advantage gained}

{Instead of using this section, weave benefits in throughout the page. If using this section, each headline should state what the benefit allows clients to do. In the body,...}

link Text

test for CTA section item

Paragraph in CTA section

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Features

{Be as specific as possible about the value gained from the CTA button(s). Ex: "Get started with a free trial of IBM Watson Studio or book a consultation with an IBM expert to discuss how it can advance your specific business needs." If a free trial is in the L1 and the leadspace has a CTA button, use both here.}

link Text

Use cases

link

Item Horizontal Title

Use case name

{For each tab label, use a short, familiar phrase summarizing one way to use the product. The label can repeat as the use case headline or be lengthened. In the body copy, include details about how the use case works. Name specific features or technologies used.}

{Active phrase teasing an insight}

text

Name of the use case

For each tab label, use a short, familiar phrase summarizing one way to use the product. The label can repeat as the use case headline or be lengthened. In the body copy, include details about how the use case works. Name specific features or technologies used.

Active phrase teasing an insight

Text

Use cases

{Use case name}

{There are three approaches for use case names: An active, benefit-oriented label starting with a verb (“Reduce security risks”); an adjective-noun benefit label...}

{Optional link}

{Use case name}

{...(“Predictive incident management”); and a noun label about an area of the business aided by the product (“Customer support”). Be consistent with...}

{Optional link}

{Use case name}

{...headline formats on a single page. In the body copy, expand on the use case name with details about how it works. Name specific features or capabilities used.}

{Optional link}

{Use case name}

{As space allows, briefly describe how the use case alleviates pain points and achieves specific client goals. Use cases can include industry-specific content.}

{Optional link}

{Use case name}

{You may include an optional text link below the body copy to a full use case page, demo, etc. Provide compelling information to inspire readers to click.}

{Optional link}

{Use case name}

{Be as specific as possible in the text CTA to meet accessibility requirements (for example, “Watch data modernization boost engagement 50% (00:00)”).}

{Optional link}

Case studies

{For the item headline, if one or more companies are not recognizable, highlight a result—or if no specific result is available, a benefit—achieved by the client. Use the same format for all headlines.}

{Here, describe the client problem, features/technologies used and the outcome (avoid being IBM-focused). Name the company here if it’s not in the headline. All copy should be the same length.}

{Client result, benefit and/or name}

{Don’t repeat the company name here if it’s in the headline; identify it like so: “the dating service,” “the consumer credit agency,” etc. If not 100% obvious, all companies need a descriptor and industry ID.}

Link Text

Pull a great quote from a client story not elsewhere on the page about how product helped. The more conversational, the better. Call out Quote Heading is authored here.

Source copy

Bottom copy

Link1

Link2

Pull a great quote from a client story not elsewhere on the page about how product helped. The more conversational, the better. {Name}

{Role}

{Company}

{Tease a specific result or outcome because there's plenty of space}

Link text

Simple Narrative title

Link text

Call out with Media Title

copy

Footnotes

{¹ Report title, Publisher, XX Month XXXX}